This industry doesn’t need more fluff!

It needs someone to challenge how it’s always been done.

With nearly 20 years of end-to-end experience across the Alcohol & Adult Beverage industry, spanning distributor execution, supplier-side planning, and executive search, we’ve seen what drives growth and what quietly derails it.

Most founders already have a plan. What they need is an objective, critical partner to identify blind spots they may miss, to sharpen strategy, pressure-test plans, and bring discipline to decision-making.

You don’t need another consultant who just nods along in agreement. Our role is to be the devil’s advocate who challenges assumptions and builds paths grounded in market reality.

BAC’s approach blends data-backed diagnostics with frontline experience, including route to market design, distributor advocacy, channel strategy, and brand positioning.

Sustainable results come from rethinking outdated playbooks and making sharper decisions. BAC’s approach is honest, surgical, and rooted in real operational experience.

WHAT WE ACTUALLY DO

COMMERCIAL STRATEGY

BAC helps brands build and refine customized strategies rooted in reality, not theory.

• Discovery:

  • Audit existing decks, brand positioning, competitive set, market trends, target markets, and growth tactics.

• Commercial Design:

  • Channel strategy, pricing & programming, phased launch planning, distributor playbooks, and activation frameworks.

• Alignment:

  • Clarify stakeholder roles, expectations, and sales structure to improve accountability, velocity, and expansion potential.

• Activation:

  • Establish on- and off-premise programming that builds brand relevance, visibility, and real traction in the trade.

Distributor Advocacy & Sell-Through

Distribution is not the finish line- it’s where most brands start losing momentum. We help brands to earn and sustain distributor attention by:

• Identifying the right wholesale partners for market fit and brand alignment.

• Building curated, high-probability account targets that reps can win with.

• Equipping distributor teams with tools and data to prioritize and execute effectively.

• Serving as a strategic liaison to keep initiatives alive and supported.

Ongoing COUNSEL & ADVISORY SERVICES

Clients rely on consistent support for commercial decisions, pivots, and alignment. This includes:

• Advisory help for emerging and pivoting brands as they navigate industry complexities.

• Guidance for negotiations, investor conversations, programming decisions, and market-level troubleshooting.

• Rapid response to evolving opportunities or challenges.

• Presence and advocacy during board meetings and vendor presentations to ensure the right questions are being asked.

STRATEGIC INTRODUCTIONS & RESOURCE CONNECTIONS

With a deep network across all facets of the CPG industry, we connect brands with best-in-class partners. Allow us to introduce you to vendors and help determine which is the right choice for your needs. We help you choose allies confidently so your resources go where they matter.