This industry doesn’t need more fluff!

It needs someone who isn’t afraid to challenge how it’s always been done.

With over 15 years of end-to-end experience across Adult Beverage and CPG, including distributor execution, supplier-side planning, and executive search, we’ve seen what drives success and what stalls it.

Most founders already have a plan. What they need is an objective partner to bring perspective, identify blind spots, and turn strategy into action with clarity and momentum.

That’s where Beverage Alcohol Consultants (BAC) comes in…

You won't get a yes-man. You'll get a "devil’s advocate" ready to challenge the norm, pressure-test assumptions, and help build a stronger, more strategic path forward. Whether it's refining commercial strategy (RTM, distributor alignment/advocacy, market activations), aligning stakeholders for cohesion and accountability, or modernizing outdated playbooks, this approach is honest, surgical, and rooted in real operational experience.

WHAT WE ACTUALLY DO

COMMERCIAL STRATEGY

BAC helps brands build and refine customized strategies rooted in reality, not theory.

• Discovery & Audit:

  • Review existing decks, competitive set, market trends, and financial projections.

• Commercialization Design:

  • Channel strategy, pricing/programming, phased launch planning, distributor playbooks, and activation frameworks.

• Stakeholder Alignment:

  • Clarify roles, expectations, and sales structure to improve accountability, velocity, and expansion potential.

• Trade & Field Activation:

  • Establish on- and off-premise programming that builds brand relevance, visibility, and community engagement.

Distributor Advocacy & Sell-Through

Distribution is not the finish line- it’s the starting line. We help brands to earn and sustain distributor attention by:

• Identifying the right wholesale partners for market fit and brand alignment.

• Building curated, high-probability account targets that reps can win with.

• Equipping distributor teams with tools and data to prioritize and execute more effectively.

• Serving as a strategic liaison to keep initiatives alive and supported.

Ongoing Sounding Board & Execution Support

Clients rely on consistent support across commercial decisions, strategic pivots, and team alignment. This includes:

• Vetting ideas, pitches, partnerships, or growth tactics.

• Rapid response to evolving opportunities or challenges.

• Ongoing input across markets, programming, org design, and investor communication.

Holistic Connection & Resource Matching

From packaging vendors to sales representation, from distributors to co-packers, BAC connects brands with best-in-class partners. We help teams find and work with the right partners.